People Notice a Subtle Feature in the Coca-Cola Logo

It happens in an instant. Someone points it out, and the logo changes forever. That second “C” in Cola stops being a curve of ink and becomes something else: a smile. Once noticed, it can’t be unseen. The letter feels warmer, more human, as if the bottle itself were quietly welcoming you. Was this a deliberate design choice, or simply the mind’s instinct to search for friendliness in familiar shapes?

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